Outline


    • Background:
      • Shauqeem and Shaquil Griffin are twin brothers.
      • Shauqeem was born without a hand.
      • They both play on the same professional sports teams, the Seattle Seahawks.
    • Hook:
      • Only 3-4% of High school players make it from High school to college football, and after that only 7% of college players get drafted. The odds skyrocket for players without limbs, as one has never played in the NFL. 
    • Thesis:
      • Purpose: Brand recognition, to get the audience to know the brand when they see it. 
      • Effectiveness
        • Context: does not say much about the company.
        • Pathos: inspirational.
        • Shows Shaqueems whole life in a short 30 second commercial, while still showing his hardships.
    • How
      • Using a celebrity: Shauqeem Griffin and his brother Shaquill Griffin are both professional sports athletes. The average football viewer is able to recognize them. Which is more beneficial towards the company rather than having an older player nobody recognizes. 
      • Inspirational: This shows the viewer that they are able to do anything just like Shauqeem Griffin. Someone who made it to the pros without a hand. If he can do this, then you can put anything you set your mind to. 
      • Showing how hard the company worked to design the razor: Gillette used this story as a source of inspiration. Showing just how hard Shauqeem Griffin worked to get where he is. Piggybacking off of this, they are also saying that the company worked very hard to get to where the razor is at. 
    • Effectiveness
      • When I first heard about Shauqeem Griffin he was in college and I thought "theres no way a one-handed linebacker would do well at college level football". He ended up winning defensive player of the year. This was extremely memorable, just like the commercial. It did a great job in putting his life together into an inspiring and very memorable short commercial.
    • Ethos, Pathos Logos
      • Ethos: Although using disposable razors may not be as ethical as using an electric multiple use razor, it is something someone would not pay attention to. This is because it is ethical to promote confidence into people.
      • Pathos: This makes viewers a little sad because of all the adversity that the player had gone through. 
      • Logos: The commercial makes you think you can do anything that you want as long as you put your mind to it. And that you need this razor because it is "the best a man can get". 
    • Conclusion
      • All in all, this was a very effective commercial. It has it all, the celebrities, the inspiration, the overcoming of adversity and was put together really well. Its use of pathos really makes it memorable. 


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