Commercial

https://youtu.be/kbHXIN6EzWo

I chose a Gillette commercial about an NFL player, Shauqeem Griffin, training alongside his brother, who is also an NFL player. The difference is Shauqeem only has one hand. Upon the rhetoric squares that we learned in class, this advertisement best fills in pathos. This is due to the fact that this advertisement is about somebody who was born with a disadvantage, having only one arm. Growing up with a brother that is "normal" would likely set back many people and have them pessimistic about their future. However, Shauqeem used this adversity to fuel himself and becoming a professional football player. No matter who you are, this is really inspiring and really hits home with the audience. The intended audience is males. Picking sports is a great way to target this type of audience because a large majority of males love sports. This is easily the best way to specifically reach males over females. The purpose of this advertisement was to associate Gillette with a very inspirational man. In the end of the advertisement, a quote comes up saying "The best a man can get". By referring to both Shauqeem Griffin and the razor itself being really nice, Gillette is able to burn the association of how great Gillette is with Shauqeem. The Author of this advertisement is obviously the shaving company Gillette. But, the person who created it is most likely a huge sports fan and admirer of successful people that go through a lot of diversity. Another one of the four circles this encompasses is ethos. While buying and using disposable razors may not be the most ethical, supporting an athlete and showing others going through hardships that as long as they follow their dreams, anything is possible.

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