Matthew Picchietti

Background: Shauqeem and Shaquil Griffin are twin brothers. Shauqeem was born without a hand. They both play on the same professional sports teams, the Seattle Seahawks. Hook: Only 3-4% of High school players make it from High school to college football, and after that only 7% of college players get drafted. The odds skyrocket for players without limbs, as one has never played in the NFL.  Thesis: Purpose: Brand recognition, to get the audience to know the brand when they see it.  Effectiveness Context: does not say much about the company. Pathos: inspirational. Shows Shaqueems whole life in a short 30 second commercial, while still showing his hardships. How Using a celebrity: Shauqeem Griffin and his brother Shaquill Griffin are both professional sports athletes. The average football viewer is able to recognize them. Which is more beneficial towards the company rather than having an older player nobody recognizes.  Inspirational: This shows the...

https://youtu.be/kbHXIN6EzWo I chose a Gillette commercial about an NFL player, Shauqeem Griffin, training alongside his brother, who is also an NFL player. The difference is Shauqeem only has one hand. Upon the rhetoric squares that we learned in class, this advertisement best fills in pathos. This is due to the fact that this advertisement is about somebody who was born with a disadvantage, having only one arm. Growing up with a brother that is "normal" would likely set back many people and have them pessimistic about their future. However, Shauqeem used this adversity to fuel himself and becoming a professional football player. No matter who you are, this is really inspiring and really hits home with the audience. The intended audience is males. Picking sports is a great way to target this type of audience because a large majority of males love sports. This is easily the best way to specifically reach males over females. The purpose of this advertisement was to associate...

The role of writing in business The University of Iowa By: Matthew Picchietti Matthew Picchietti Professor Paudeo Fall 18 Rhetoric 6 September 2018 Writing in Business Business and writing?! Yes. According to Felix, founder of a concierge service, writing is a more than essential aspect of business, he writes multiple times a day (personal communication, September 7, 2018). Various people, myself included, are under the assumption that writing and business do not go hand and hand, like say journalism. Well they would be very heavily mistaken. In 10 REASONS WHY BUSINESS WRITING SKILLS ARE SO IMPORTANT author Michelle Brooks explains just how vital writing is. Stating that it demonstrates intellect, gives one credibility, conveys courtesy and multiple other things. Business writings are done through both academic and non-academic, non-academic being the much more common form of writing(Brooks 2018). Due to this, the research on the paper was done through three acad...

#1 strengths: 1. Great hook 2. Correct APA citations 3. Very organized into no-academic and academic weaknesses: 1. Redundant 2. Some quotes are very wordy 3. Some things were unclear, specific examples of bigger words. #2 strengths: 1. Straight to the point, not a lot of fluff 2. Explains their quotes 3. Intro was very interesting weaknesses: 1. Super short 2. Interview spanned over just one paragraph 3. no in text citations #3 strengths: 1. Cover page, with correct references and page numbers 2. Very thorough 3. Organized weaknesses 1. Not clear on academic vs. non-academic 2. Could have been a little more concise 3. In text citations #4 strengths: 1. Explained the quotes well 2. Great intro 3. Great conclusion weaknesses: 1. Used the word "I" 2. Some sentences are very choppy 3. Needs to proof read a little more #5 strengths: 1. Correct use of APLA 2. Strong claim support 3. Good use of quotes weaknesses: 1. Paragraphs are very...